How to Publish Like Artificial Intelligence and Obey the Rules of the Game?

This article proposes guidance on how academic researchers can publish maintaining research quality, excellence, impact and ethics principles. The three features of artificial intelligence (AI) (intentionality, intelligence, adaptability) have been applied towards developing the foundation publishing like “thinking machine”. By revisiting the notions “publish or perish”, Research Excellence Framework (REF), pathways teaching and research (T&R) or Teaching, Scholarship Professional Practice (TSPP), this develop propositions achieving high-quality, impactful and compliant research. Also, reveals ethical dilemmas such as abuse of data, unconsented acknowledgements, oligopoly major publishers, “all authors contributed equally”, a decline in quality publications, “add my name”, “ghost authorship” and gifted authorship. Finally, develops ethics rules 12 simple guidelines to publish AI but obey game.